our story


We are a market leader in renewable energy installations, collecting many awards during the journey, which began for us in 2007. We are passionate about sharing the expertise of our team to build bespoke, renewable solutions for both commercial and domestic markets. We look forward to forging new relationships and delivering successful projects with both financial and environmental benefits.


Service goes to the heart of our offering as a business. From our initial design and consultation to our award-winning installation and aftercare, we focus on delivering a quality solution on time and budget.


Our legacy in renewables means our projects are more efficient. We deliver expert solutions based on many years of experience. This experience means we can offer clients technically superior solutions that enhance the benefits of renewables.


All of our renewable energy services are focused on results and meeting the best possible heating requirements. Our knowledge of the full spectrum of solutions means we can deliver the best possible renewable energy outcome.

Pure Promise

Whether you are a homeowner or running a business, installing renewable energy is not an investment taken lightly. That’s why we always put excellent quality and customer service delivered with integrity at the forefront of our business.

Giving Back

For us, being a socially responsible company goes hand in hand with being successful. We are genuinely passionate about creating more opportunities for young people in Hull and East Riding. Every year, a portion of our profits are donated to charities both here and abroad.


Our environment policy means we constantly work to significantly reduce our environmental impact and promote care for the environment through our best practices, products and services.

Grantley Hall has been a flagship project for us and it has been a pleasure to work with Pure Renewables who delivered their remit on time and to budget
Nigel Wheatley of Wheatley M&E
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The advanced heat pump controller takes account of the temperatures inside and outside the building and regulates heat levels to deliver a more pleasant environment to those inside, whatever the circumstances and weather.
Chris Whitelock - Managing Director, Pure Renewables
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Pure Renewables were very responsive and gave us a lot of information. We would definitely recommend them.
Ken and Carol Baker - Home owner
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The attention to detail and the workmanship was of high quality and I would recommend them to others.
Richard Howarth, Home owner
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One year on since the completion of the installation, the club is saving approximately £5,500 a year on its heating and hot water bill compared to its old oil burning system. In addition to this, the system is reaping the benefit of the Non-Domestic Renewable Heat Incentive, with annual payments of around £5,800 reported by the owner.
Chris Whitelock - Managing Director, Pure Renewables
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The expected output of the system is 3,050kW a year, which will offset the gas needed to generate this energy.
Chris Whitelock - Managing Director, Pure Renewables
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Pure Renewables knew the subsidies were about to go down and were very good at getting planning permission through in time. They came up and helped negotiate with the National Park. That was very useful.
Paul Diggory, Farm owner
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They did a first-class job. They didn’t cause any inconvenience and kept disruption to a minimum. It was business as usual while they were here. The team worked really well with the builders, joiners, plasterers, decorators, plumbers and everyone else involved in the project to make sure it went smoothly.
Simon Gibson - Business owner
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Pure Renewables did our Solar Thermal Panels. They did a very good job and we have used them again for other renewable projects.
Councillor Alan Wright, Home owner
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We have nothing but praise for Pure Renewables. Chris and the rest of his team were absolutely brilliant.
Councillor Don Johnson, Chairman of Winterton Community Pavilion.
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Thank you for the service you have provided in advising and installing the ground source heat pump at our home. We are very pleased with it from all points of view and would recommend to anybody who is looking to do this to talk to you!!
Paul Rothwell & Emma Thompson
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"The house was warm and comfortable throughout the winter months with plenty of hot water from a 500ltr cylinder for an average occupancy of four. The oil boiler consumed zero oil (i.e. it didn’t come on once during the winter."
Hon Simon Howard
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The service was really good. They were efficient and helpful and did the work without any fuss.
Mark and Sally Conner, Farm owners
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Pure Renewables were very helpful in working around our busy surgery sessions. They were good enough to commission the system on a Saturday afternoon so the power-off time would not disrupt our clinics.
Robert Wadsworth, Senior Partner
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I was particularly happy with the whole package and that it was a combined service. There was good support all the way through the project.
Andy & Viv Bolton, Home owners
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Pure Renewables paid great attention to detail and all the works were well planned. The installers were polite and helpful. We would recommend them.
Emma and Ian Moore - Home Owners
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We began by specialising in Solar Thermal energy systems and then Solar PV before partnering with major suppliers such as Vaillant, Stiebel Eltron, Mitsubishi and Danfoss to offer Air Source Heat Pumps and Ground Source Heat Pumps. Our other services include Underfloor Heating and Heating Distribution systems and Mechanical Ventilation Heat Recovery systems. As an independent company, we are not tied to one particular manufacturer or supplier and we boast a broad range of knowledge across a whole range of technologies. Our experts can look at an application and advise on the most appropriate energy-saving technology for it. We have won numerous industry awards and hold a number of industry-leading accreditations, including MCS, ISO:14001 and CHAS. We are proud of our track record and realise that excellent service, as well as competitive prices, matter a great deal to all of our customers.  Because of this, almost all of our business comes from referrals from satisfied customers.

Management Team

Chris has over 20 years of experience in business management. He founded Pure Renewables with a passion to provide clear and accessible information about renewable technologies. He places a high value on customer service, strong business management and commitment, integrity and responsibility. His primary role is in providing leadership, vision and systems management so the business can deliver year-on-year growth and profitability.

Chris Whitelock

Managing Director

Janie oversees finances, health and safety, accreditations, insurance/legal and office management. Organisational skills and attention to detail help keep the projects running smoothly. She enjoys working to deliver the best possible customer service and has a clear vision to expand the company and create employment in Hull.

Janie Whitelock

Finance Director & Company Secretary

For over 10 years David has engineered creative, bespoke energy solutions for commercial and domestic projects. He enjoys employing his engineering expertise to meet and exceed client requirements. His commercial mindset makes him passionate about growing the business within the renewable energy sector. At Pure Renewables he oversees the engineering and operations teams alongside business and project development.

David Kennedy

Operations Director

Office Team

Angela supports the Operations side of the business, ensuring that our installations go as smoothly as possible. As well as managing suppliers and materials, she prioritises relationships and communication with customers to optimise their experience of working with Pure Renewables. She loves being part of the team and strives to ensure that our customers are happy and satisfied with the service we provide

Angela Hunter

Project Manager

Laura Scotts

Project Assistant

Phoebe helps to design renewable energy solutions for our customers. She enjoys working to fully understand each project’s requirements, providing systems that are an optimum fit for the customer. She loves working with the team to ensure great quality customer service. Her favourite part of the job is working out bespoke solutions to maximise energy efficiency and so making a positive contribution to reducing our carbon footprint.

Phoebe Ashmore

Design and Specification Consultant

Mandy Renton

Office Manager

Engineering Team

Andy Glasby

Installation & Service Engineer

Lewis brings a wealth of plumbing experience. Having cut his teeth on gas boilers and then biomass, he is now proficient in heat pump installation and servicing as well as underfloor heating and radiator systems.

Lewis Mower

Installation & Service Engineer

Ian Milner

Installation & Service Engineer

One of the longest standing employees at Pure Renewables, Reece is well qualified across a range of renewable technologies and plumbing disciplines. Having stayed on after completing his apprenticeship with us, Reece brings unparalleled organisational skills to the team and his piping is some of the neatest around.

Reece Cooper

Installation & Service Engineer

As one of our apprentices Jonny ably assists our engineers with the installation and servicing of our renewable heating systems. Always top of his class at college, Jonny still has a way to go with his course but he already is turning into an excellent engineer.

Jonny Grievson

Installation & Service Engineer

Arthur Wells

Installation Apprentice

Finlay Beulah

Installation Apprentice



We’re honoured to have been recognised multiple times for our achievements.  We’ve been named winners of the East Riding of Yorkshire Chairman’s Business Award, twice winners at the Humber Renewables Awards for ‘Best Small Business’ and we’re also Green Deal Awards winners for ‘Best Renewable Energy Installer’.

Green Homes Grant and Domestic RHI

The latest press release from the Government has confirmed that recipients of the Green Homes Grant will still be able to apply for Domestic RHI payments.   The scheme will see the Government fund up to two-thirds of the cost of home improvements, up to £5000. Low-income households will be able to receive vouchers covering […]
New Aerosol Management Advisories for Dentists

New Aerosol Management Advisories for Dentists

Does the dental practice ventilation need to be altered in any way? The first stage is to obtain some in-sight into the air changes that are happening in all the rooms of the dental practice but especially in the dental surgery where Aerosol Generating Procedures (AGPs) are occurring. The ventilation system should be set to […]

ITV Calendar Green Recovery Feature

Earlier this month, Chris Whitelock of Pure Renewables spoke with ITV News Calendar as part of a feature about how a green recovery from the coronavirus pandemic could be a catalyst for growth in the Humber region.

Heat Pump Design Masterclass

If you missed out on the Virtual Homebuilding Show, don’t worry – you haven’t missed out on Chris’ masterclass from the Saturday afternoon. He covers where you can use heat pumps, the steps that go into designing a system, the considerations for different types of projects – and more!    

Dentist Aerosol Management System

We made a video to demonstrate how you can dramatically reduce fallow time, improve air quality and working conditions plus reduce air conditioning costs in your dental practice.

Save Money with Air Source Heat Pumps

This short video from Mitsubishi shows how the Ecodan range works and how it can provide heating and hot water even on cold days.   Any questions? We’re more than happy to speak to you to discuss your needs.  

Harrogate Homebuilding & Renovating Show

The Pure Renewables team had a busy and productive time at the Harrogate Homebuilding & Renovating Show last weekend. It was full-on, exhausting but very rewarding with over 100 meaningful conversations over the course of the three days. Our MD, Chris Whitelock, also delivered a masterclass seminar on the Sunday morning about, of course, heat […]

UK government to commit to 2050 climate target

Greenhouse gas emissions in the UK will be cut to almost zero by 2050, under the terms of a new government plan to tackle climate change.   The Prime Minister says that Britain has a “moral duty” to cut emissions. This will need a massive investment in clean energy generation including Ground Source Heat Pumps, […]

Net Zero – The UK’s contribution to stopping global warming

The Committee on Climate Change has released a new report outlining what the UK can do to be carbon neutral by 2050.The Committee on Climate Change has released a new report outlining what the UK can do to be carbon neutral by 2050. These ambitious targets will need more of us to transition to renewable […]

Recommended on YouGen

""A professional assessment of the site, a thorough and detailed proposal, confirmed installation date, polite and experienced installers both for electrics and building work and the system installed, works well and looks good...""

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For further information or a free no-obligation quote, call +44 1482 846005 or email info@purerenewables.co.uk.