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EDF and Octopus Energy announce new campaign to ‘Electrify Britain’

Electrify Britain is a new campaigning organisation committed to making electricity pricing fair as well electrifying home heat, transport and communities to eliminate emissions.

Electrify Britain is a new campaigning organisation committed to making electricity pricing fair as well electrifying home heat, transport and communities to eliminate emissions.

The two energy giants state that the UK’s dependence on gas has cost £75-£80bn* over the past two and a half years and that to achieve net zero emissions, electrification is crucial.

It’s no surprise to Pure Renewables to see the article claim that households with heat pumps installed can save hundreds of pounds compared to gas boilers. We’re also pleased that the new campaigning organisation are calling to end the installation of gas boilers immediately within new builds and are very clear on their promotion of heat pumps and other clean heating technologies.

Greg Jackson, CEO of Octopus Energy said: “Our businesses deal with millions of customers, and we know that when households go electric, they never look back because it’s cheaper and better.  

“There’s been so much focus on electrifying generation, but not enough on electrifying end use, where customers can make significant savings. Electric cars on a smart tariff cost 7 times less per mile than a petrol car. People with heat pumps usually pay less than those with gas boilers and they rate their heat pump higher. It’s time for us to seize the benefits of electrification for British customers.

Simone Rossi, CEO of EDF in the UK, added: “We are launching a joint campaign because there is no time to wait. Britain’s energy market is still fragile to external shocks and at the same time, we are seeing the impacts of climate change. We need more electricity but less CO2, we need to Electrify Britain.  

“The first priority is to make electricity pricing fair by rebalancing policy costs, and the second is to ensure new homes are green and electric from day one. The future is electric, and we need to act now.”

 

To find out more about our residential heat pumps, click here https://purerenewables.co.uk/residential-heat-pumps/

To read the article in full, visit https://www.edfenergy.com/media-centre/energy-giants-launch-electrify-britain-drive-down-uks-bills-and-emissions

 

* Calculations undertaken by the Energy and Climate Intelligence Unit (ECIU)

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